The term artificial intelligence (AI), often heard but not always fully understood, is defined as systems that use datasets to perform specific tasks and can improve themselves by iterating the information they gather. Nowadays, AI technology is widely used in various fields such as language translations, recommendation systems, economics, finance, and e-commerce. Particularly, AI algorithms used in e-commerce have a significant impact on achieving targeted revenue and profitability. As AI continues to integrate into our lives in many areas, its use has become more widespread with advancing technology. Its application in the retail sector has proven its effectiveness. With the increasing digitization of the food and beverage industry, which constitutes a billion-dollar economy globally and in our country, technological infrastructures are becoming increasingly integrated.

To use artificial intelligence, it is necessary to establish the required infrastructure and adhere to certain criteria. Pardon is the first company globally to use AI recommendations in the food and beverage sector. Before exploring this topic in detail, let’s examine the current state of ordinary QR menus used in restaurants, cafes, and hotels.

Ordinary QR Menus Used in Restaurants, Cafes, and Hotels

The ordinary QR menus currently in use aim to display menus in a digital format but are static and do not prioritize user preferences. For instance, showing kebabs to a vegan user and offering promotions on them is irrelevant and even disturbing. Existing PDF menus, being digital replicas of printed versions, present numerous disadvantages in terms of user experience, while QR menus with inadequate infrastructure fall far short of utilizing their advantages.

Pardon Smart QR Menu recognizes users and provides personalized recommendations while also listing the most preferred items at the branch and offering different choices to users. An algorithm dynamically determines each business’s most beloved items by comparing click and navigation metrics. Additionally, as users continue to use Pardon, they encounter more accurate suggestions tailored to their preferences.

So, how does Pardon utilize artificial intelligence in the Smart Menu & Venue Recommendation Platform?

Pardon, the intelligent QR menu and branch recommendation platform uses artificial intelligence technology to offer users personalized menus based on their previous usage habits, the time of year, and the time of day. Simultaneously, when promoting products users might like, it also presents diverse menus suitable for every user at every business.

In addition to the benefits that Pardon’s AI technology provides to users, there are numerous advantages for businesses using Pardon. It contributes to increased sales, customer loyalty, and brand value through a quality and engaging menu. Furthermore, the listing of businesses on the Pardon platform with venue recommendations helps gain potential customers.

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