When preparing your menus in the highly competitive food and beverage sector, standing out and increasing the profitability and continuity of your business depend on careful menu planning. We have compiled the key points you need to pay attention to when preparing your menus.

• Since your menu is a kind of identity for your business, menu planning should be done meticulously.
• The menu concept should be determined based on the target audience and business dynamics you address.
• Menu sequencing rules should be followed when preparing the menu.
• Prepare menus that are suitable for a few different dietary types to respond to your customer’s preferences.
• The visuals of your menu should clearly and simply introduce the products.
• Consider the current economic conditions and the targeted profit margin when setting prices.
• If your business has unique products different from your competitors, present these products under a category like specials or special selections. This way, your business will be appealing to guests who want to try different flavors and will be a reason to be preferred by new customers.
• Include not only visuals or the product name in your menu but also information such as the product’s content, calories, allergens, etc.
• If your business is located in tourist-intensive areas, you can also include local flavors in your menu.
• If you are preparing a menu for the first time, you can seek professional help, or if you prefer not to, you can also examine the menus of your competitors and other businesses in the industry.
• By following current trends and making additions to your menu, you can achieve more profitability.
• Translating your menus into a few languages is an important factor in attracting tourists to your business.
• Your menus are also the best advertising tool for your business. You can include announcements, social media accounts, or information you want to be known about your business in your menu.

In recent years, QR menus have become a preferred option for business owners who want to catch up with the digitized world order instead of traditional menus. Pardon Smart QR Menu, where you can perform all these points we mentioned more easily and make instant updates, not only serves as a menu but also as a technology that increases your sales and allows you to analyze your business. Some standout features include the menu always being accessible, instant campaigns about products and product groups being conducted, customer feedback about the menu being received, multi-language options, and optional services for ordering and payment at the table. These are just a few of the highlighted points.

To see the advantages of Pardon as a user, download our application now.

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Learn about the Smart QR Menu.