Hidden Costs Created by Printed Menus and Ordinary PDF Menus: Cost Advantages Provided by Smart QR Menusı
For all establishments in the restaurant, cafe, or food and beverage industry, menus are a fundamental way of presenting meal options to customers. However, traditional printed menus and menus in PDF format have some limitations and incur many costs for businesses. In this article, we will discuss these costs and why Pardon Smart QR Menu service is a better option compared to traditional and PDF menus.
The Inside Story of Printed Menus
First and foremost, as known throughout the industry, printed menus incur high costs for businesses, primarily due to printing expenses. In today’s world, where the transition to a sustainable global order is taking place, it is a fact that printed menus also create environmental costs for the future. Fluctuating menu prices that need constant updating due to economic changes increase the number of prints in paper menus, widening this gap. Additionally, avoiding the use of paper and paper-based products, which are priced in foreign currency due to being imported, is recommended while combating increased costs alongside inflation and other economic challenges.
Moreover, accessibility of your menu is one of the most critical points. Customers waiting for the waiter to review the menu at your establishment are considered a waste of time in the eyes of your guests. This also creates a workload for your business, especially during busy hours.
With the importance of hygiene, particularly highlighted with the COVID-19 pandemic, businesses face various problems with printed menus.
In September 2023, a business owner wanting to print menus would have an average cost of around 2,000 – 3,000 TL 5000-6000₺ for 20 pages of a low-quality menu. This cost needs to be evaluated with additional costs due to lack of updates. On average, a business in our country needs to update prices 5-6 times a year. Considering this, the printing costs for even the lowest-quality menu would be over 12,000 TL 24,000₺ annually.
Static PDF Menus
Although PDF menus seem like a good alternative to printed menus, they have a static structure and fall short in terms of user experience and instant updates that businesses want to make. The need for additional programs and professionals who know how to use these programs during the update process of PDF menus brings extra time and cost. The fact that PDF menus may not be displayed or readable on some mobile devices is another significant issue.
PDF menus do not provide interactive experiences for customers. For example, they have limitations in providing more information or visuals about menu options. Additionally, searching for text within PDF menus can be challenging, making it difficult for customers to find the dish they want.
Due to all these costs mentioned, all businesses in the food and beverage industry should transition to user, business, and environmentally friendly menus by abandoning these methods.
Increase Your Sales and Reduce Costs with Pardon Smart QR Menu!
Pardon, Turkey’s first and most preferred digital smart menu infrastructure, offers a new generation menu experience with features such as instant and unlimited updates and a user-friendly interface.
Pardon not only presents menus to users but also serves as a virtual employee within the business by minimizing labor costs with options such as tableside ordering, calling a waiter, bill payment, feedback, and unlimited language support.
With dynamically changing prices and products, the profitability of the business is always at the forefront. Products that need to be sold quickly can be highlighted through various features offered by Pardon. Additionally, Pardon personalizes features such as language, content information, and product photos to provide a personalized experience for users.
Pardon offers an interactive experience for users with instant announcements and campaigns within the menu. It is possible to triple your product sales with a pop-up campaign for a product you want to highlight at any time of the day. Moreover, one of Pardon’s most important features is artificial intelligence technology, providing menu navigation reports to partner businesses weekly and monthly. These data, compared with sales data, result in an increase in turnover of up to 30% in the business. Pardon continues to offer all these efforts and its evolving technology to partner businesses.
With Pardon, your business is also listed in the Pardon application, which is also a menu and venue recommendation platform. Your menu becomes more accessible, and with these features that take the user experience to the next level, a sense of belonging increases among your guests, making your business more preferred.
